Post by account_disabled on Feb 20, 2024 4:35:02 GMT -5
Profitability (how The first part is relatively easy to obtain. Basically, it will be the value of your investment in an agency, SEO consultant, or in-house SEO team. Let's focus on the second variable, performance. Let's follow a few steps to obtain the return and be able to calculate the SEO ROI: 1) Calculate organic search traffic volume for your keywords Do extensive research on the keywords you want to rank for. This research can be carried out using several tools. I particularly like to use SEMrush but you can also use Google Ads word planner, Ahrefs or another tool of your choice. If possible, use a tool that can estimate the approximate CPC value, since we will use it in one of the methods in step 3. 2.
Find your CTR by position in organic search Now that we have the keywords we want to rank for and their respective search volumes, let's look at the CTR to estimate traffic. If you use a BI tool or already have an SEO consultant, you Rich People Phone Number List can create something more refined. Ideally, you should evaluate the CTR of branded and unbranded terms separately. When estimating future positioning, be realistic. There are very competitive terms that, no matter how much you invest, you may never get first place. If you prefer, work with positioning strips. For example: 8th to 10th position is a fair scenario, 4th to 7th position is a good scenario and 1st to 3rd position is excellent. If you have no idea what your site's
CTR is based on search position, use a benchmark like the one provided by the folks at Advanced Web Ranking. Each month they offer a reference that can be very useful in these estimates. CTR by position in organic search CTR by position in organic search (desktop 09/2020). Fountain. 3. Discover the value of your visits This is one of the most complicated parts. We can estimate the value of visits mainly through two methods: using the CPC (rudimentary method for less refined calculations) or by looking at the actual value of each
Find your CTR by position in organic search Now that we have the keywords we want to rank for and their respective search volumes, let's look at the CTR to estimate traffic. If you use a BI tool or already have an SEO consultant, you Rich People Phone Number List can create something more refined. Ideally, you should evaluate the CTR of branded and unbranded terms separately. When estimating future positioning, be realistic. There are very competitive terms that, no matter how much you invest, you may never get first place. If you prefer, work with positioning strips. For example: 8th to 10th position is a fair scenario, 4th to 7th position is a good scenario and 1st to 3rd position is excellent. If you have no idea what your site's
CTR is based on search position, use a benchmark like the one provided by the folks at Advanced Web Ranking. Each month they offer a reference that can be very useful in these estimates. CTR by position in organic search CTR by position in organic search (desktop 09/2020). Fountain. 3. Discover the value of your visits This is one of the most complicated parts. We can estimate the value of visits mainly through two methods: using the CPC (rudimentary method for less refined calculations) or by looking at the actual value of each